At last count, Twitter had about half a billion registered users generating a staggering 175 million tweets per a day. But not all of these 140-character messages are worth reading. In fact, according to a recent study Twitter users deemed a mere 36% of tweets worthy of their attention. Users reported that 25% of tweets (roughly one in four) weren’t worth reading at all, and said that the other 39% of tweets were just ok. If a brand is trying to use Twitter to capture consumer attention and facilitate engagement but users are only interested in one third of the content being posted, well, that’s not good. If your brand is using Twitter as a form of social media marketing, all of your tweets should be great, not just 36% of them. So, what makes a great tweet? Before you post, make sure to check out these tips and tricks. Hashtags matter. What keywords are to SEO hashtags are to Twitter. Hashtags enhance your content’s visibility and help users to detect content they feel is relevant. When you’re hashtagging be sure to keep these tips and tricks in mind. Keep it short and sweet. Brevity is the soul… read more →
Understand SEO No matter how many Google algorithm updates websites see, there is always that one thing that never changes and this is user experience. Every update, no matter how small or big, is aimed at filtering websites and dividing them in two categories. Namely, the first category includes every website that provides a great user experience or in simple words, features original and useful content. On the other hand, there is the other category of websites that are the opposite of the abovementioned category. Now, every business owner wants their company’s website to be included in the first category. Being in the category of websites that provide a great user experience is more important than any SEO task. However, websites do need to be optimized for search engines so that users find these websites. With the ever-changing rules of SEO, many website owners are in doubt when it comes to properly optimizing their websites. So, the question is: how to understand SEO? SEO – Basics Prior to going into any details about the SEO practices for the past year 2014, it is essential to be aware of the fact that you need to do only one thing to understand… read more →
One of the most common content writing mistakes is writing long introductions, and repetitively talking about the content title that doesn’t need an explanation. That said it is very important to get straight to the topic of your writing and avoid using sentences that only increase word count without adding any value to the content itself. Every reader wants to get the information they are looking for, and more importantly – they want to get that information as quickly as it is possible. Long Boring Introductions Result in a Poor User Experience Long introductions that unnecessarily confirm that the content really discusses what is emphasized in its title won’t convince readers that the content they’re reading is worth their attention. While it may seem that a long introduction will help in connecting with readers, repetitive information that serves as the base of a very long introduction can have a completely opposite effect. Namely, if a reader doesn’t get new information in the first few sentences of the content, they are very likely to get a feeling that the rest of the content they’re reading won’t provide them with any new pieces of information either. SEO Can Ruin the Wow Factor… read more →
Content marketing is vital to your business, so make yourself understood fast and effective! How many times have you heard that simpler is better? According to research the simplest things in life make people happy, and one simlpe thing such as spending time with family is the key ingredient for happiness for most people. There’s nothing complicated to it, but pure simplicity – just sitting and enjoying the present moment with loved ones. The same rule applies to writing – the simpler your writing style, the easier it is for your readers to digest content. Many writers make the mistake of writing long complicated sentences to make their content sound more professional. However, a writer’s true knoledgeable about a particular topic can be best seen from their ability to use simple word phrases and sentence structures. Their simple writing style reflects their ability to turn complex things into simple ones. On average, it takes about 30 seconds for Internet users to decide if they’d continue reading any type of content. If they can’t scan through the content during the specified time, they are most likely to leave a website. That said you should avoid using technical terms without a… read more →
Proofread before you hit the post button. Posting content with errors is a sure-fire way to diminish followers’ opinions of you. Always proofread before hitting that post button. In addition to checking for any kind of typos, misspellings, or grammatical errors you also want to make sure that the content you are posting is unique. If needed use a plagiarism checker like Copylo. There is nothing wrong with reposting interesting content you have found on another social media page or on the web however always make sure to give credit where credit is due. If something isn’t unique, cite the original source!
If possible, add an image. Visually driven content is currently one of the hottest trends in social media marketing. Currently roughly 63% of social media content is visually centered. More likely than not this number will likely only continue to grow. Studies consistently show that the human brain consistently processes image much faster than text. A compelling image is an excellent way to grab a user’s attention.
Stay on topic. If customers like your brand’s Facebook page they most likely expect the content you post to be at least somewhat related to your industry or niche. If you are a travel agency it might confuse (and potentially annoy) your followers with a constant stream of politically charged posts. Remember it is just as easy to un-like a page as it is to like a page. If customers see a post that they find bizarre, offensive, or wildly off-topic they may very well give you the boot.
Target content to your audience. What is your target consumer like? How old is he or she? What level of education does he or she have? What kind of income? What are his or her likes, preferences, or interests? The trick to developing the perfect Facebook status is directly targeting the status to a specific audience. This improves the likelihood that fans, friends, and followers, will take note of the status and engage with it. Think of it this way: if your target demographic is recent retirees you probably aren’t going to attract anyone’s attention with a raunchy article about the best spring break getaways. Know who you are targeting so you can effectively capture their attention.
5 Steps to Craft the Perfect Facebook Status If you are aimlessly developing content for Facebook and blindly hitting “post,” stop now! The key to Facebook success is quality, not quantity. If you are posting sub-par content in all likelihood very few of your fellow Facebook users are stopping to read it. So, how can you improve a Facebook status? Follow these five simple steps to hone your Facebook statuses to perfection and ensure that sure that your fans, friends, and followers are actually taking note of what you post. Todays Tip: Choose an appropriate time to post. How many people do you know that regularly check Facebook at 3am? Probably not many, which means 3am is most definitely not a good time to post. When it comes to crafting the perfect Facebook status it isn’t just what you have to say, it’s also when you say it. In order to amplify the visibility of your post and maximize engagement it is a very wise idea to post during peak usage times. So, when is usage at its highest point? In general Facebook usage tends to peak during the following intervals: early morning (5am- 7am), lunchtime (12pm- 2pm), afternoon (3pm-… read more →
3 Famous Plagiarism Cases Plagiarism isn’t just a crime of lazy students and nefarious copywriters. Check out these 3 famous plagiarism cases. Jane Goodall. Leading primatologist Jane Goodall is known for her meticulous scientific research. Well, except for that one plagiarism case. Her recent book Seeds of Hope reportedly contained passages lifted from a variety of sources, including Wikipedia. So why would a leading scientific researcher plagiarize Wikipedia? Goodall blamed it on chaotic note taking.”I am not methodical enough, I guess,” she said of the incident in an interview. “In some cases, you look at my notebooks, there’s no way you can tell whether this is from talking to somebody or whether it was something I read on the internet.” Still, Goodall insists that she did make a mistake and that she has learned from the incident. “I don’t think anybody who knows me would accuse me of deliberate plagiarism,” she explained. “”I have learned. In the future, I shall be more organized even if I don’t have time. I shall certainly make sure I know who said something or what I read or where I read it.” The book was amended and republished in order to address… read more →